Sony case study

A useful exercise looking at Sony and their approach to marketing and advertising.

10.4 Investigating marketing campaigns

You need to research real campaigns and draw conclusions about the effectiveness of the underlying marketing decisions. This will include how effective the campaign was, based on the following criteria:

10.3 Research to inform marketing decisions

The type of research carried out will depend on:
• the element of the marketing mix being addressed
• the type of market.

10.2 Marketing decisions and the planning process

You need to understand how to produce plans for the development of the marketing mix using tools such as:
•    product life cycle
•    Ansoff
•    portfolio analysis tools, eg the Boston Consulting Group (BCG) Matrix.

10.1 Influences on marketing decisions

You need to understand the wide range of influences on an organisation, both internal and external, and the types of decisions that have to be made relating to these influences in order to keep the organisation moving forward in line with management plans. To achieve this, organisations have different marketing objectives, strategic or tactical, depending [...]

Protected: Unit 9 HRM – Applied Business

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Unit 8 – Business Development

Key information for the unit
unit-8-work.doc

Unit 8, Task 3 – Finance

Here are all the files that you will need for task 3, Financial Projection, for Applied Business Unit 8

Easyjet Case Study

Have you ever wondered how much money EasyJet makes per flight?

Business Aims, Ojectives and Organisation – Part I

The main objective for any business is to satisfy their customers. That is to say, businesses to succeed must provide what their customers want. There is no right or wrong, no one method to satisfy customers. Some customers

Unit 10 – Revision

Revision questions answered by pupils.
Make sure that you read through each comment over Christmas

Peter Drucker

The man who invented management
The story of Peter Drucker is the story of the rise of the modern corporation and the managers who organize work. But a humanistic regard for employees and a critique of the abuses of capitalism were also a crucial part of his legacy. In this podcast John Byrne tells us [...]

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Secrets of the male shopper

Who he is, what he’s buying, and why marketers want him
BusinessWeek Executive Editor John Byrne, and Senior Writer Nanette Byrnes talk about why marketers are finally paying attention to the half of the male population they’ve been missing….
Taken from: http://www.businessweek.com

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10.3 McDonalds planning new cafe style shops

McDonalds is gearing up to go head-to-head with Starbucks with a major assault on the coffee market. The plan was announced to analysts in the US late last week.
The fast food chain will offer a larger range of coffees, such as lattes and mochas, and choice of flavourings and milk, which are also expected [...]

Woz on Leadership

Part two in a series of discussions with Steve Wozniak.
Woz chats to Martin about people, leadership and building the first PC.

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Size, Shape and Dynamics of a market

When a business changes a product, it is often because the market has shifted dramatically. For example, computer games consoles.
When the PlayStation was originally released, it was targetted at the teenage (11 to 18) market. However, you can now buy games for the under 7’s and violent games for the over 18’s.
Create a [...]