All results are kept in secret and will not be used for any other reason that data collection / analysis.

Many thanks

All results are kept in secret and will not be used for any other reason that data collection / analysis.

Many thanks

All results are kept in secret and will not be used for any other reason that data collection / analysis.

Many thanks

You can write up any queries or issues you have on the work here and we can respond to your points and support each other. 

The discussion points are;

1. Define what you understand by the term ‘Cold War’.

2. Explain when and why you believe the Cold War started?

3. What do you think are the main arguments of the traditionalist and revisionist views of the Cold War and which do you think you favour? 

From The Emirates to Germany, Disneyland to Alton Towers, Duxford to Cadbury’s World,  Microscopy to Comic Art …. the list is too long to complete here.

All of the events will have been photographed and videos will have been taken.  The Activity Week Website has been created to show you what has been happening.

Of course, you will need to be a member of ccfplus mail to view this closed website.  Everyone at Christ’s College Finchley is already a member.  If you do not know how to log in you can email Mr Longfield with your details.

For those who have no access, soon there will be a quick taster video here of some of the school based activities this week.

Competition

Did you take part in an activity and collect photographs or video.  If so, you can enter your own page into the Activity Week Web competition.  Ask Mr Longfield for Details.

I want you to do research on Sony throughout this lesson and then feedback to the class via the website at the end of the lesson.

Sony has set out to captivate the advertising world once again with a new commercial designed to showcase the capabilities of its range of Handycam and Cyber-shot products.

Shot in Miami, Florida, the advert, entitled ‘Foam City’, involves the Downtown area of the city being transformed into a foam-filled wonderland – with whole streets filled with foam and bubbles.

The world’s largest foam machine was built especially for the ad with over two million litres of foam being produced every minute.

What you will do:

You will write a ½ page summary of Sony’s approach to marketing:

• What is Sony’s approach to pricing?
• What is Sony’s approach to product development?
• What do you think about Sony’s methods of promotion?
• What about where Sony choose to sell their products?

Suitable searches that I want you to read and summarise:

sony marketing campaign
sony advert
sony pricing

• measuring and monitoring
• identifying the target market
• analysing the marketing processes
• constraints identifying the target market
• analysing marketing processes and constraints.

Potential companies to look at:

• Apple Computers
• Tesco
• Sainsbury’s
What I want you to do:

• Use four headings (price, product, place, promotion)
• State strengths and weaknesses of the campaign
• Write them up and post them in the comments section at the bottom of this page

•    the element of the marketing mix being addressed
•    the type of market.

You need to understand the process of marketing research and how it informs the decision-making process. This will include:

•    size, shape and dynamics of market
•    sampling, eg deciding on sampling frame, random sampling, quota sampling, stratified sampling, cluster sampling
•    information-gathering systems, eg primary and secondary sources, desk and field research
•    results analysis.

•    product life cycle
•    Ansoff
•    portfolio analysis tools, eg the Boston Consulting Group (BCG) Matrix.

You also need to know how a business uses these tools to decide on a marketing strategy for:

•    product development, eg supplementary products, add ons
•    pricing strategy, eg market penetration, skimming the market, price leadership, market-based competitive pricing
•    promotional strategy, eg deciding what to say, deciding how to say it, unique selling points (USPs), above-the-line, below-the-line, use of new media, public relations, budget, timescales, media mix
•    distribution channels, eg direct to end user, via a retailer, via a wholesaler
•    target market, eg consumers, trade customers (b2b), retailers, wholesalers, large organisations, small organisations, new customers, existing customers.

Analysis of the organisation’s current and future situation can be made using planning tools such as SWOT and PESTLE analyses to inform marketing decisions in terms of:

•    whether a product should be developed or launched
•    whether these decisions are strategic or tactical
•    competitive advantage
•    whether the timing is right
•    whether the correct market has been identified.

You also need to learn the impact these may have on the marketing mix. To do this you need to investigate influences that impact on the planning process, such as:

•    marketing environment, both macro and micro competition
•    social, cultural, environmental, economic issues.

What to do…

Read through the above and, with your notes, answer the two questions below and then upload in the comments section below:

1) Complete a SWOT analysis for a chosen company (for example, Carphone Warehouse)

2) Complete a PESTLE analysis for a chosen company (for example, a local restaurant)

September Text (Word document)

September Audio File (mp4 file)

November Text (Word document)

November Audio File (mp4 file) 

January / February Text (Word document)

January / February Audio File (mp4 file)

September Text (Word document)

September Audio File (mp4 file)

November Text (Word document)

November Audio File (mp4 file) 

January / February Text (Word document)

January / February Audio File (mp4 file)

September Text (Word document)

September Audio File (mp4 file)

November Text (Word document)

November Audio File (mp4 file) 

January / February Text (Word document)

January / February Audio File (mp4 file)

Students at Oak Lodge are working on a project to celebrate the year with a collection of posters…

1858

* Hamilton Smith patents the rotary washing machine.
* Jean Lenoir invents an internal combustion engine.

1861

* Elisha Otis patents elevator safety brakes, creating a safer elevator.
* Pierre Michaux invents a bicycle.
* Linus Yale invents the Yale lock or cylinder lock.

1862

* Dr. Richard Gatling patents the machine gun.
* Alexander Parkes invents the first man-made plastic.

1866

* Alfred Nobel invents dynamite.
* Englishmen Robert Whitehead invents a torpedo.

1867

* Christopher Scholes invents the first practical and modern typewriter.

1868

* George Westinghouse invents air brakes.
* Robert Mushet invents tungsten steel.
* J P Knight invents traffic lights.

1872

* J.S. Risdon patents the metal windmill.
* A.M. Ward issues the first mail-order catalog.

1873

* Joseph Glidden invents barbed wire.

1874

* American, C. Goodyear, Jr. invents the shoe welt stitcher.

1876

* Alexander Graham Bell patents the telephone.
* Nicolaus August Otto invents the first practical four-stroke internal combustion engine.
* Melville Bissell patents the carpet sweeper.

1877

* Thomas Edison invents the cylinder phonograph or tin foil phonograph.
* Eadweard Muybridge invents the first moving pictures.

1878

* Sir Joseph Wilson Swan was the first person to invent a practical and longer-lasting electic lightbulb.

1880

* The British Perforated Paper Company invents a form of toilet paper.
* Englishmen, John Milne invents the modern seismograph.

1881

* Alexander Graham Bell invents the first crude metal detector.
* David Houston patents the roll film for cameras.
* Edward Leveaux patents the automatic player piano.

1884

* George Eastman patents paper-strip photographic film.
* Frenchmen, H. de Chardonnet invents rayon.
* Lewis Edson Waterman invents the first practical fountain pen.
* James Ritty invents the first working, mechanical cash register.
* Charles Parson patents the steam turbine.

1885

* Harim Maxim invents the machine gun.
* Karl Benz invents the first practical automobile to be powered by an internal-combustion engine.
* Gottlieb Daimler invents the first gas-engined motorcycle.

1886

* Josephine Cochrane invents the dishwasher.
* Gottlieb Daimler builds the world’s first four-wheeled motor vehicle.
* John Pemberton invents Coca Cola.

1887

* German, Heinrich Hertz invents radar.
* Rowell Hodge patents barbed wire.
* Emile Berliner invents the gramophone.
* F.E. Muller and Adolph Fick invent the first wearable contact lenses.

1888

* Marvin Stone patents the spiral winding process to manufacture the first paper drinking straws.
* John Boyd Dunlop patents a commercially successful pneumatic tire.
* Nikola Tesla invents the AC motor and transformer.

1889

* Joshua Pusey invents the matchbook.
* Sir James Dewar and Sir Frederick Abel co-invent Cordite – a type of smokeless gunpowder.

1891

* Jesse W. Reno invents the escalator.

1892

* Rudolf Diesel invents the diesel-fueled internal combustion engine.
* Sir James Dewar invents the Dewar flask or vacuum flask.

1893

* American, W.L. Judson invents the zipper.
* Edward Goodrich Acheson invents carborundum.

1895

* Lumiere Brothers invent a portable motion-picture camera, film processing unit and projector called the Cinematographe.
* Lumiere Brothers using their Cinematographe are the first to present a projected motion picture to an audience of more that one person.

1896

* American, H. O’Sullivan invents the rubber heel.

1898

* Edwin Prescott patents the roller coaster.
* Rudolf Diesel receives patent #608,845 for an “internal combustion engine” the Diesel engine.

1899

* I.R. Johnson patents the bicycle frame.
* J.S. Thurman patents the motor-driven vacuum cleaner.

I900

* The zeppelin invented by Count Ferdinand von Zeppelin.
* Charles Seeberger redesigned Jesse Reno’s escalator and invented the modern escalator.

1901

* King Camp Gillette invents the double-edged safety razor.
* The first radio receiver, successfully received a radio transmission.
* Hubert Booth invents a compact and modern vacuum cleaner.

1902

* Willis Carrier invents the air conditioner.
* French physicist George Claude invents neon light.
* The lie detector or polygraph machine is invented by James Mackenzie.
* The birth of the Teddy Bear.
* George Claude invented neon light.

1903

* Edward Binney and Harold Smith co-invent crayons.
* Bottle-making machinery invented by Michael J. Owens.
* The Wright brothers invent the first gas motored and manned airplane.
* Mary Anderson invents windshield wipers.
* William Coolidge invents ductile tungsten used in lightbulbs.

1904

* Teabags invented by Thomas Suillivan.
* Benjamin Holt invents a tractor.
* John A Fleming invents a vacuum diode or Fleming valve.

1905

* Albert Einstein published the Theory of Relativity and made famous the equation, E = mc2.
* Mary Anderson receives a patent for windshield wipers.

1906

* William Kellogg invents Cornflakes.
* Lewis Nixon invents the first sonar like device.
* Lee Deforest invents electronic amplifying tube (triode).

1907

* Leo Baekeland invents the first synthetic plastic called Bakelite.
* Color photography invented by Auguste and Louis Lumiere.
* The very first piloted helicopter was invented by Paul Cornu.

1908

* The gyrocompass invented by Elmer A. Sperry.
* Cellophane invented by Jacques E. Brandenberger.
* Model T first sold.
* J W Geiger and W Müller invent the geiger counter.
* Fritz Haber invents the Haber Process for making artificial nitrates.

1909

* Instant coffee invented by G. Washington.

1910

* Thomas Edison demonstrated the first talking motion picture.
* Georges Claude displayed the first neon lamp to the public on December 11, 1910, in Paris.

1911

* Charles Franklin Kettering invents the first automobile electrical ignition system.

1912

* Motorized movie cameras invented, replaced hand-cranked cameras.
* The first tank patented by Australian inventor De La Mole.
* Clarence Crane created Life Savers candy in 1912.

1913

* The crossword puzzle invented by Arthur Wynne.
* The Merck Chemical Company patented, what is now know as, ecstasy.
* Mary Phelps Jacob invents the bra.
* Gideon Sundback invented the modern zipper.

1914

* Garrett A. Morgan invents the Morgan gas mask.

1915

* Eugene Sullivan and William Taylor co-invented Pyrex in New York City.

1916

* Radios tuners invented, that received different stations.
* Stainless steel invented by Henry Brearly.

1917

* Gideon Sundback patented the modern zipper (not the first zipper).

1918

* The superheterodyne radio circuit invented by Edwin Howard Armstrong. Today, every radio or television set
uses this invention.
* Charles Jung invented fortune cookies.

1919

* The pop-up toaster invented by Charles Strite.
* Short-wave radio invented.
* The flip-flop circuit invented.
* The arc welder invented.

1920

* The tommy gun patented by John T Thompson.
* The Band-Aid (pronounced ‘ban-’dade) invented by Earle Dickson.

1921

* Artificial life begins — the first robot built.
* John Larson invented the lie detector.

1922

* Insulin invented by Sir Frederick Grant Banting.
* The first 3-D movie (spectacles with one red and one green lens) is released.

1923

* Garrett A. Morgan invents a traffic signal.
* The television or iconoscope (cathode-ray tube) invented by Vladimir Kosma Zworykin.
* John Harwood invented the self-windingwatch in 1923.
* Clarence Birdseye invents frozen food.

1924

* The dynamic loudspeaker invented by Rice and Kellogg.
* Notebooks with spiral bindings invented.

1925

* The mechanical television a precursor to the modern television, invented by John Logie Baird.

1926

* Robert H. Goddard invents liquid-fueled rockets.

1927

* Eduard Haas III invents PEZ candy.
* JWA Morrison invents the first quartz crystal watch.
* Philo Taylor Farnsworth invents a complete electronic TV system.
* Technicolor invented.
* Erik Rotheim patents an aerosol can.
* Warren Marrison developed the first quartz clock.
* Philip Drinker invents the iron lung.

1928

* Scottish biologist Alexander Fleming discovers penicillin.
* Bubble gum invented by Walter E. Diemer.
* Jacob Schick patented the electric shaver.

1929

* American, Paul Galvin invents the car radio.
* Yo-Yo re-invented as an American fad.

1930

* Scotch tape patented by 3M engineer, Richard G. Drew.
* The frozen food process patented by Clarence Birdseye.
* Wallace Carothers and DuPont Labs invents neoprene.
* The “differential analyzer”, or analog computer invented by Vannevar Bush at MIT in Boston.
* Frank Whittle and Dr Hans von Ohain both invent a jet engine.

1931

* Harold Edgerton invented stop-action photography.
* Germans Max Knott and Ernst Ruska co-invent the electron microscope.

1932

* Polaroid photography invented by Edwin Herbert Land.
* The zoom lens and the light meter invented.
* Carl C. Magee invents the first parking meter.
* Karl Jansky invents the radio telescope.

1933

* Frequency modulation (FM radio) invented by Edwin Howard Armstrong.
* Stereo records invented.
* Richard M. Hollingshead builds a prototype drive-in movie theater in his driveway.

1934

* Englishmen, Percy Shaw invents cat eyes or roads reflectors.
* Charles Darrow claims he invented the game Monopoly.
* Joseph Begun invents the first tape recorder for broadcasting – first magnetic recording.

1935

* Wallace Carothers and DuPont Labs invents nylon ( polymer 6.6.)
* The first canned beer made.
* Robert Watson-Watt patented radar.

1936

* Bell Labs invents the voice recognition machine.
* Samuel Colt patents the Colt revolver.

1937

* Chester F. Carlson invents the photocopier.
* The first jet engine is built.

1938

* The ballpoint pen invented by Ladislo Biro.
* Strobe lighting invented.
* Roy J. Plunkett invented tetrafluoroethylene polymers or Teflon.
* Nescafe or freeze-dried coffee invented.
* The first working turboprop engine.

1939

* Igor Sikorsky invents the first successful helicopter.
* The electron microscope invented.

1940

* Dr William Reich invents the orgone accumulator.
* Peter Goldmark invents modern color television system.
* Karl Pabst invents the jeep.

1941

* Konrad Zuse’s Z3, the first computer controlled by software.
* Aerosol spray cans invented by American inventors, Lyle David Goodloe and W.N. Sullivan.
* Enrico Fermi invents the neutronic reactor.

1942

* John Atanasoff and Clifford Berry built the first electronic digital computer.
* Max Mueller designs a turboprop engine.

1943

* Synthetic rubber invented.
* Richard James invents the slinky.
* James Wright invent silly putty.
* Swiss chemist, Albert Hofmann discovered the hallucinogenic properties of LSD.
* Emile Gagnan and Jacques Cousteau invent the aqualung.

1944

* The kidney dialysis machine invented by Willem Kolff.
* Synthetic cortisone invented by Percy Lavon Julian.

1945

* Vannevar Bush proposes hypertext.
* The atomic bomb invented.

1946

* The microwave oven invented by Percy Spencer.

1947

* British/Hungarian scientist, Dennis Gabor, developed the theory of holography.
* Mobile phones first invented. Although cell phones were not sold commercially until 1983, AT&T came up with
the idea way back.
* Bardeen, Brattain, and Shockley invent the transistor.
* Earl Silas Tupper patented the Tupperware seal.

1948

* The Frisbee® invented by Walter Frederick Morrison and Warren Franscioni.
* Velcro ® invented by George de Mestral.
* Robert Hope-Jones invented the Wurlitzer jukebox.

1949

* Cake mix invented.

1950

* The first credit card (Diners) invented by Ralph Schneider.

1951

* Super glue invented.
* Power steering invented by Francis W. Davis.
* Charles Ginsburg invented the first videotape recorder (VTR).

1952

* Mr. Potato Head patented.
* The first patent for bar code (US Patent #2,612,994) issued to inventors Joseph Woodland and Bernard Silver.
* The first diet soft drink sold.
* Edward Teller and team build the hydrogen bomb.

1953

* Radial tires invented.
* The first musical synthesizer invented by RCA.
* David Warren invented the black box – flight recorder.
* Transistor radio invented by Texas Instruments.

1954

* Oral contraceptives invented.
* The first nonstick pan produced.
* The solar cell invented by Chaplin, Fuller and Pearson.
* Ray Kroc started McDonalds.

1955

* Tetracycline invented.
* Optic fiber invented.

1956

* The first computer hard disk used.
* The hovercraft invented by Christopher Cockerell.
* Bette Nesmith Graham invented “Mistake Out,” later renamed Liquid Paper, to paint over mistakes made with a typewriter.

1957

* Fortran (computer language) invented.

1958

* The modem invented.
* Gordon Gould invents the laser.
* The Hula Hoop invented by Richard Knerr and Arthur “Spud” Melin.
* The integrated circuit invented by Jack Kilby and Robert Noyce.

1959

* The internal pacemaker invented by Wilson Greatbatch.
* Barbie Doll invented.
* Jack Kilby and Robert Noyce both invent the microchip.

1960

* The halogen lamp invented.

1961

* Valium invented.
* The nondairy creamer invented.

1962

* The audio cassette invented.
* The fiber-tip pen invented by Yukio Horie.
* Spacewar, the first computer video game invented.
* Dow Corp invents silicone breast implants.

1963

* The first videodisc invented.

1964

* Acrylic paint invented.
* Permanent-press fabric invented.
* BASIC (an early computer language) is invented by John George Kemeny and Tom Kurtz.

1965

* Astroturf invented.
* Soft contact lenses invented.
* NutraSweet invented.
* The compact disk invented by James Russell.
* Kevlar invented by Stephanie Louise Kwolek.

1966

* Electronic Fuel injection for cars invented.

1967

* The first handheld calculator invented.

1968

* The computer mouse invented by Douglas Engelbart.
* The first computer with integrated circuits made.
* Robert Dennard invented RAM (random access memory).

1969

* The arpanet (first internet) invented.
* The artificial heart invented.
* The ATM invented.
* The bar-code scanner is invented.

1970

* The daisy-wheel printer invented.
* The floppy disk invented by Alan Shugart.

1971

* The dot-matrix printer invented.
* The food processor invented.
* The liquid-crystal display (LCD) invented by James Fergason.
* The microprocessor invented by Faggin, Hoff and Mazor.
* VCR or videocassette recorder invented.

1972

* The word processor invented.
* Pong (first video game) invented by Nolan Bushnell.
* Hacky Sack® invented by John Stalberger and Mike Marshall.

1973

* Gene splicing invented.
* The ethernet (local computer network) invented by Robert Metcalfe and Xerox.
* Bic invents the disposable lighter.

1974

* The post-it note invented by Arthur Fry.
* Giorgio Fischer, a gynecologist from Rome, Italy, invents liposuction.

1975

* The laser printer invented.
* The push-through tab on a drink can invented.

1976

* The ink-jet printer invented.

1977

* Magnetic resonance imaging invented by Raymond V. Damadian.

1978

* Dan Bricklin and Bob Frankston invented the VisiCalc spreadsheet.
* The artificial heart Jarvik-7 invented by Robert K. Jarvik.

1979

* Cellular phones invented.
* Cray supercomputer invented by Seymour Cray.
* Walkman invented.
* Scott Olson invents roller blades.

1980

* The hepatitis-B vaccine invented.

1981

* MS-DOS invented.
* The first IBM-PC invented.
* The scanning tunneling microscope invented by Gerd Karl Binnig and Heinrich Rohrer.

1982

* Human growth hormone genetically engineered.

1983

* The Apple Lisa invented.
* Soft bifocal contact lens invented.
* First Cabbage Patch Kids sold.
* Programmer Jaron Lanier first coins the term “virtual reality”.

1984

* The CD-ROM invented.
* The Apple Macintosh invented.

1985

* Windows program invented by Microsoft.

1986

* A high-temperature super-conductor invented by J. Georg Bednorz and Karl A. Muller.
* Synthetic skin invented by G. Gregory Gallico, III.
* Fuji introduced the disposable camera.

1987

* The first 3-D video game invented.
* Disposable contact lenses invented.

1988

* Digital cellular phones invented.
* The RU-486 (abortion pill) invented.
* Doppler radar invented by Christian Andreas Doppler.
* Prozac® invented at the Eli Lilly Company by inventor Ray Fuller.
* The first patent for a genetically engineered animal is issued to Harvard University researchers Philip Leder and Timothy Stewart.
* Ralph Alessio and Fredrik Olsen received a patent for the Indiglo ® nightlight. The bluish green light is used to illuminate the entire face of a watch.

1989

* High-definition television invented.

1990

* The World Wide Web/Internet protocol (HTTP) and WWW language (HTML) created by Tim Berners-Lee.

1991

* The digital answering machine invented.

1992

* The smart pill invented.

1993

* The pentium processor invented.

1994

* HIV protease inhibitor invented.

1995

* The Java computer language invented.
* DVD (Digital Versatile Disc or Digital Video Disc) invented.

1996

* Web TV invented.

1997

* The gas-powered fuel cell invented.

1998

* Viagra® invented.

1999

* Scientists measure the fastest wind speed ever recorded on earth, 509 km/h(318 mph).
* Tekno Bubbles patented.

2000

* The mystery of Ginger.
* Environmentally friendly transformer fluid from vegetable oils invented by T.V. Oommen.
* FluidSense infusion pump invented (automatic and standardized intravenous applicator).
* Time Magazine Modern Inventions of the Year 2000

2001

* AbioCor artificial heart invented by Abiomed – the Abiocor represents groundbreaking medical miniaturization technology.
* Artificial liver invented by Dr. Kenneth Matsumura and Alin Foundation.
* Fuel cell bike invented by Aprilia.
* Self-cleaning windows invented by PPG Industries.

2002

* Braille Glove invented by Ryan Patterson.
* ICOPOD invented by Sanford Ponder.

2003

* Optical Camouflage System invented by Susumu Tachi, Masahiko Inami, and Naoki Kawakami
* Toyota’s Hybrid Car
* Ice Bike invented by Dan Hanebrink

2004

* Adidas 1 the thinking shoes with a built in microprocessor that decides how soft or firm support the wearer needs. Chosen by Popular Science magazine as the best recreation invention of 2004.

2005

* YouTube – the online video sharing and viewing community – was invented in 2005 by Steve Chen, Chad Hurley and Jawed Karim. YouTube was named Time Magazines Invention of the year in 2006.

2006

* Time Magazine Modern Inventions of the Year 2006
* Popular Science Best of What’s New 2006

First and foremost, all comments that you submit at the end of the session are kept STRICTLY CONFIDENTIAL and will never appear on the website.  This website is an easy way for me to collate information from you about your studies, University and beyond.

It will help me when writing your UCAS reference. 

Work through the following questions (by copying them in to Word) and then, at the end of the session, paste them in to the comment box below.  You only have to fill out your name

At Christ’s College Finchley 

1. Which subjects are you likely to follow through to Yr 13?
2. Which subjects are you likely to drop after AS?
3. GCSE grades – (eg 4 A’s, 3 B’s, 2 C’s etc)
4. I am happy with progress so far at 6th form (yes / no)
5. I was disappointed with my GCSE results (yes / no)
6. I was happy with my GCSE results (yes / no)
7. I am on time for 90% or more of my lessons (yes / no)
8. I attend 95% or more of my lesson, equal to only one missed day a month (yes / no)
9. I am a prefect / mentor

University

1. What course are you interested in (for University) at the moment?
2. Do you have an older brother, sister or cousin at University?
3. London or out?
4. Loan or savings or family funded?
5. Look for a grant / bursary?
6. Why are you thinking of going to University?
7. Does University lead to a better life?
8. Academic or social – what University would you choose?
9. I would be willing to get a bigger loan to go to a better university (yes / no)

Out of school

1. Main interest out of school
2. Other interest out of school
3. Part time job? If yes, what?
4. Hours spent on school work after 3.30pm (average per night)
5. Could I work harder?
6. I use the internet to help me  (yes / no)
7. I use the VLE to help me (yes / no)
8. The library (out of school) is somewhere I go to work
9. At home, I can concentrate on my studies (yes / no)

Misc. about me

1. I realise what I need to do to acheive my goals
2. I am respected by friends
3. I get on with most of my teachers
4. Money or recognition makes me work
5. What one thing could I change to improve my studies?
6. I am a member of a sports team (if yes, name it)
7. I am a member of a social organisation (eg youth club) (if yes, name it)
8. I have passed my driving test / learning to drive / want to learn
9. ‘Respectable’ hobbies (eg reading, cinema, fitness etc. list them)

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The four page booklet

The actual coursework

An example spreadsheet

Car costs in the news

New cars to face showroom tax

Car tax in budget 2008 to go up

Gas guzzlers set to face £950 tax

Football fans hit by fuel costs

As a reminder:

Coursework 1 – (Chandos, Princess, Primary Care, Walkers communication) (Oral communication in these four companies)

Coursework 2 – (Apple note taking) (Recorded meeting) (Evaluating first two tasks)

Coursework 3 – click here for guidance

Coursework 3 (tasks 2a, 2b) click here for guidance

1a – Sample business letter

1b – Sample memorandum

1c – Business report

2a – Short guide for staff

2b – Analysis of previous tasks

unit-8-work.doc

All results are kept in secret and will not be used for any other reason that data collection / analysis.

Many thanks

-Is education the path to success in life?

-What value do you put on education?

The EU Worksheet.doc

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• What you need to do – handout (.doc)
• The No-Nonsense guide to Small Business Funding (.pdf)
• Balance Sheet – the basics (.pdf)
• Simple Balance Sheet (.xls) 
• Balance Sheet and Profit and Loss – the key document (.xls)
• A quick note on National Insurance (.txt)
• Dixons Balance Sheet (.png)
• Dixons Profit and Loss (.png)
• Ratios with example (.xls) 

Task 3              270 minutes  
3a)
Financial details to include
-sources of finance,-start-up budgets,-fixed costs-running costs
You must include research to support your sources of financePut your start up costs in a table and say if they are fixed or variablePut your running up costs in a table and say if they are fixed or variable

3b)
Documents to include:
-annual cash flow forecast for the first year,-opening balance sheet,-forecast profit and loss and-break-even forecast.
You must include research to support your cashflowComplete a cash flow forecast for the first year in detailComplete a balance sheet for the yearComplete a summary cash flow forecast for year 1, 2 and 3

3c)
Suitable analysis of the projected figures
-How accurate are they?-How can I be certain?-How did you ensure that the information was accurate?What might happen if they were wrong?How did you maximise accuracy of data? 

3d)
-Evaluation of any potential changes (political, economic, social, technological, legal) likely to impact on the business in the first and subsequent two years’ trading.-Complete a PESTLE analysis that highlights each factor and how it can effect the financial details 
- – - – - – - – - – - – - – - – - – - – - -
Assessment criteria for task 3
A finance plan providing the basic information required for sources, budgets, cash flow, break-even and accounts.(1 to 13 marks)Detailed finance plan covering all required aspects showing independence of thought and clear understanding.(14 to 20 marks)Comprehensive, professionally presented finance plan with accurate application and analysis of forecasts showing originality, independence of thought and clear understanding.(21 to 27 marks)
Guidance from the exam board
Learners will need to understand the use of financial information to assess and evaluate the likely success (or otherwise) of their idea. Guidance will be needed to locate possible sources of finance for the proposed development and a realistic budget, projected cash flow forecast and break-even analysis will also be necessary. The costing already carried out in 8.2 should provide a basis for forecasting these. Information gathered from the market analysis, together with some logical reasoning, will give rise to probable trading and profit and loss accounts and a balance sheet.
It may be useful to suggest a pro-forma-style spreadsheet approach (using appropriate formulae) to the cash flow that will allow for some changes to be incorporated to the figures produced and enhance any evaluation carried out as below.  

There are two short videos that you can watch (one on each topic) and then upload your comments

TASK

1. Undertake some research to find out what the home OR car of the future will be like.

2. Using Word, write what the house OR car of the future will be like in your opinion. Use pictures where suitable

Here are a few links to get you started:

http://www.sybarite-uk.com/009.htm

http://articles.castelarhost.com/smart_home_technology.htm

http://www.wired.com/promo/wiredlivinghome/

Guidance for Task 2 within Courswork 1, Unit 4

Chandos Ltc

• When someone calls to ask about the tennis club
• Face to face with members
• Staff communicating to each other
• New people joining and turning up at club
• When coaches are giving lessons to members
• In the canteen
• Office staff talking to general workers
• Talking to suppliers (eg tennis balls) on phone
• Talking to tournament directors
• AGM (important meeting, once a year)
• Committee meeting (when committee members meet)
• Quiz night / Social events

Princess TV

• When reading a script on TV
• People for a programme (eg presenters)
• Television companies (eg Channel 4)
• Contestents on TV
• Lawyers (eg Channel 4)
• Meetings (5 to 10 a day – informal and formal)
• Workers in the office
• Discussion
• Telephone

Walkers Crisps

• Workers talking to management
• Telephone
• Management discussions
• Meetings
• Training for new staff on health and safety
• First Aiders giving instruction
• Face to face talking

The Primary Care Trust

• In the meeting with people complaining
• Protestors outside the meeting
• Talk to complainers before the meeting
• Talks to council
• Talking at local events

Explain how ORAL COMMUNICATION can be used in each of these businesses (discuss four methods, and for each method, write 4 to 5 lines)

Why was oral communication used instead of another method? (eg email, letter, fax, non-verbal etc) (3 lines)

In summary:

• four businesses
• four methods for each (within each method, discuss the approach and why another method was not used)

A possible template for your work

You will all have heard of EasyJet, but how much do they actually make for every flight that they make? Is it worth the hassle? Read through the case study and then answer the questions that follow:

It’s the question that everyone who has ever flown on a low cost airline has asked….”How do they do it?” For example, you can fly from London Luton to Nice in France, for around £20 each way. That’s a flight of nearly 700 miles for less than the price of a couple of CDs. Admittedly, those who book their ticket towards the end will end up paying £120 each way. The average price of an EasyJet ticket is £48.70. Before EasyJet, you would struggle to find a ticket for a plane journey for less than £200.

But, the low fares still equate to very healthy profits for businesses like EasyJet. In fact, RyanAir is the ONLY European airline company who have made a profit in each of the last 13 years. Lets have a look at the facts for a typical flight…

Ground Handling Charges

£542

Airport Charges

£817

Navigation

£420

Crew Salaries and Training

£643

Advertising

£215

Fuel

£614

Credit Card Charges

£101

Admin Costs

£728

Cost of the Aircraft

£676

Tax

£251

Total Cost

£5,591

Total Income

£6,136

Profit

£545

As a percentage

8.9%

Some of the golden rules that EasyJet try to employ include:

-Only fly one type of plane. The idea is to allow any plane to fly any route at any time.
-Drive down costs every year.
-Cut unit costs by 10% each year.
-Look for economies of scale in each and every department.
-EasyJet makes 8.9p in every pound a profit….Tesco has only 3.6p
-Using the internet can save a great deal of money

Questions

A What is the key business objective for EasyJet?
B Who are EasyJet’s main competitors?
C How strong is the EasyJet brand name?
D What can they do with this brand name? List other ones that you know of.
E How do you think they have developed

Lets start by looking at some typical objectives for a business and try to classify them in to either short term (that is, less than two years) and long term:

• After opening, we aim to survive the first year (short term)
• Expansion and, ultimately, beginning a chain of shops (long term)
• In the next year, we aim to increase sales by 10% (short term)
• Establish excellent communication and working relationships with all our suppliers (long term)

We have only looked at four objectives but it is clear that objectives can be classified as either short or long term.

Differences between goods and services

Businesses will either sell goods or services or a mixture of both. A good is tangible (that is to say, you can touch it) whereas a service is a task being solved.

Examples of goods include:

• Food
• Drink
• Clothes

Examples of services include:

• Taxi or bus journey
• Hairdressers
• Physiotherapist

Selling or doing what the customer wants

Irrespective of whether you are selling a good or service, for your business to survive, it must meet the needs of your customers. Businesses can complete Market Research in order to help their business gain an understanding of what it is their customers want.

Information Communication Technology (ICT) can also help in tracking sales, charting profitability and attempting to predict future sales.

Who do businesses tell their objectives to?

Businesses can tell their objectives to a number of people including:

• Workers
• Financial backers (through a financial plan)
• Customers (through a customer charter, motto, slogan etc)
• The national press (TV, Newspaper etc. through a press conference)

Over to you

A Think of three businesses and name them (aim for one small, one medium and one large)
B List three short term objectives for each business
C List three long term objectives for each business
D How does each company ‘meet the needs of their customers’?

princess-tv.doc

outline-of-task-1.doc

deadline.xls

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SOCIAL ACTIVITIES, FITNESS AND HEALTH

1.    Quelle est la date de ton anniversaire?
2.    Quels sont tes passe-temps?
3.    Pourquoi est-ce que tu les aimes?
4.    Qu’est-ce que tu fais généralement le soir?
5.    Où es-tu allé samedi dernier?
6.    Avec qui?
7.    Qu’est-ce que vous avez fait?
8.    C’était bien?
9.    Tu  es rentré à quelle heure?
10.    Où vas-tu pour faire du shopping?
11.    Quel est ton magasin préféré? Pourquoi? Qu’est-ce qu’on peut y acheter?
12.    Tu reçois de l’argent de poche? Combien?
13.    Qu’est-ce que tu as acheté récemment?
14.    Tu vas faire des courses ce week-end? Où? Avec qui?
15.    Comment est-ce que tu as fêté ton anniversaire l’année dernière?
16.    Qu’est-ce que tu vas faire pour fêter la fin des examens?

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HOUSE HOME AND DAILY ROUTINE

1.    Tu habites une maison ou un appartement?
2.    Décris ta maison/ ton appartement.
3.    Comment est ta chambre?
4.    Qu’est-ce que tu fais pour aider à la maison?
5.    Il y a combien de personnes dans ta famille?
6.    Décris ton père/ frère, ta mère/ soeur.
7.    Tu as un meilleur ami? Décris-le.
8.    Qu’est-ce que tu as fait récemment pour aider à la maison?
9.    Qu’est-ce que tu vas faire ce week-end en famille?
10.    Qui fait la cuisine chez toi? Tu aides à preparer les repas?
11.    Tu as mangé dans un restaurant/ un café récemment? Décris la visite.
12.    À quelle heure tu te lèves le matin?
13.    Qu’est-ce que tu prends au petit déjeuner?
14.    Qu’est-ce que tu prefers manger/ boire?
15.    Il y a quelque chose que tu n’aimes pas manger?
16.    Qu’as-tu fait ce matin/ hier?
17.    Que feras-tu ce soir?
18.    Que fais-tu normalement le soir/ le week-end?

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EDUCATION TRAINING AND EMPLOYMENT

1.    Décris ton collège.
2.    Tu arrives au collège/ tu quittes le collège à quelle heure?
3.    La récréation c’est à quelle heure?
4.    Tu étudies combien de matières? Lesquelles?
5.    Est-ce que tu portes un uniforme scolaire? Décris le.
6.    Quelle est ta matière préférée? Pourquoi?
7.    Décris une journée typique au collège?
8.    Décris un de tes profs.
9.    Décris un jour au collège que tu as beaucoup aimé.
10.    Qu’est-ce que tu vas faire après le collège? Tu vas continuer tes études? Où ça?
11.    Est-ce que tu as un job le week-end/ le soir? Qu’est-ce que tu fais? Où ça?
12.    Tu gagnes combien?
13.    Qu’est-ce que tu fais avec l’argent que tu gagnes?
14.    Qu’est-ce que tu voudrais faire comme travail?
15.    Qu’est-ce que tu vas faire l’année prochaine/ après les examens?
16.    Qu’est-ce que tu as fait comme stage?
17.    Ton stage a duré combien de temps?

grades.xls

Make sure that you read through each comment over Christmas

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task-7-to-9.doc

The story of Peter Drucker is the story of the rise of the modern corporation and the managers who organize work. But a humanistic regard for employees and a critique of the abuses of capitalism were also a crucial part of his legacy. In this podcast John Byrne tells us why Peter Drucker’s ideas still matter….

Taken from: http://www.businessweek.com

BusinessWeek Executive Editor John Byrne, and Senior Writer Nanette Byrnes talk about why marketers are finally paying attention to the half of the male population they’ve been missing….

Taken from: http://www.businessweek.com